This decade saw the rise of subscription services, Kickstarter-backed gadgets, and radical new ideas that aimed to disrupt every industry on the planet. Risky ventures were commonplace: Building a product from scratch, designing a new business model, and raising money based on faith in some prospective growth or feature were standard-issue — and, under that framework, both tiny startups and tech titans that became victims of their own ambition.The 2010s saw many tech flops. But what sets these failures apart is that they taught us something about how adept tech companies (and purported “tech companies”) had become at marketing themselves baseds on an optimistic future — and how much consumers and investors wanted to believe that the promised innovation was real. Here are the defeated ventures that defined the decade. 16. MoviePass (2011-2019)MoviePass seemed too good to be true because it was too good to be true. Subscribers could watch an IRL movie a day for a month, all for just $9.95, less than the cost of a single ticket. Millions signed up. But the business model didn’t make any sense: MoviePass was forking over full price to theaters, while its moviegoers were paying just a fraction. The deal didn’t… Read full this story
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