Apple long has argued in favor of customer privacy, but the company wants to do more with your personal data so services like Siri voice recognition can get smarter.A new option in its iOS 10.3 software, released earlier this week for beta testing, asks iPhone and iPad users to share iCloud account data. iCloud services include file storage, email, calendars, photo management, password synchronization, and music and video library management.Privacy is a thorny issue for tech companies. It sounds nice in principle, but it’s technically complicated. And until an FBI investigator arrives, we’re more likely to care about how well our phones steer us around traffic and flag important messages than we are about whether a tech company’s data center is peering into our personal lives.Apple argues it’s possible to have both good services and good privacy. Indeed, it touted privacy even with earlier versions of iOS that already gather data about how we use iPhones and iPads. “Analysis of data from your iCloud account is undertaken only after the data has undergone privacy-preserving techniques such as differential privacy,” a new analytics section of the phone’s privacy settings says. “Analysis of such data will allow Apple to improve intelligent features… Read full this story
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