Websites you access can determine your physical geographical location in a few ways. Your IP address reveals your general area—unless you use a VPN. Websites can also ask for a more precise location. What Your IP Address Tells Websites Your internet service provider gives you a public IP address . All the devices on your home network share that IP address, and your address is unique on the internet. When you connect to a website, that website then sees your IP address. Your computer connects to the website's IP address, and the website sends data back to your IP address. Packets are transmitted through network routers, and the IP address on those packets tells the routers where they need to go. However, websites can't trace that unique IP address to your physical home or business address. Instead, websites can tie your IP address to your internet service provider, city, region, and even possibly your ZIP code. This is why you see ads for local businesses in your area online, for example. For instance, if you go to a website like this IP Location Finder , you'll see that the website can use your IP address to determine the name of… Read full this story
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