[‘What The Game Papers Say’ is a regular column by Kevin Gifford which documents the history of video game magazines, from their birth in the early ’80s to the current day. This time — an analytical look at the latest video game magazines released in the last couple of weeks, alongside an analysis of U.S. magazine Game Informer’s rise to power.]Gadzooks! On Twitter a few days back, Game Informer EIC Andy McNamara mentioned that his magazine has now surpassed 4.5 million in subscriber circulation. That’s a pretty lofty figure, and a remarkable increase over what they reported last year, even when you discount whatever fraction of that number that’s non-paid distribution.In 2001, the first year that Game Informer sprung for an official Audit Bureau of Circulations (ABC) profiling, its total paid circulation was listed at 260,733 copies. 260,733! EGM was trouncing it with its 457,597 figure at the time, and even platform-specific mags like Computer Gaming World (323,025), PSM (305,085) and the old Official PlayStation Magazine (355,687) were beating GI in paying readership. (GamePro wasn’t ABC-audited in 2001, but I think their paid circ was still over 500,000 copies or right around that figure back then.)Flash forward eight years, and… Read full this story
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