Case By Case To measure a retailer’s app versus its Web site requires a case-by-case approach. There’s no global truth we can point to that says one is automatically superior or inferior to the other. That being said, with more people around the world buying devices like smartphones and tablets, it’s possible that this could change as retailers try to court new customers. But today, you need to look at some specific factors. First, what are your shopping habits? Do you tend to shop at only a few stores? If so, a retailer mobile app may be your best bet. Apps tend to be streamlined and easy to navigate — they remove all the extra features you’d find on a Web site and focus more on transactions. But if you shop at lots of different stores, managing and organizing all those apps could be a headache. It may be easier just to use a Web browser — a single app — than to constantly switch back and forth between various retailers’ apps. Another factor to consider is the quality of the app versus the Web site. This will vary from one retailer to another. If you’re using a mobile device… Read full this story
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