Apple has built new browser technology designed to let advertisers figure out when their ads successfully convinced you to buy something -- but without tracking you across the internet and harvesting personal details to do so.The plan, called Privacy Preserving Ad Click Attribution and detailed Wednesday, is now built into Apple's test browser for developers, Safari Technology Preview 82. And Apple is proposing it become something all browsers can embrace as a standard."As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past," said John Wilander, the Apple programmer behind Safari's earlier Intelligent Tracking Prevention project, in a blog post about the new technology.The move increases Apple's pressure on tech companies to protect privacy -- and spotlights its ability to profit from that push, in contrast to giants like Facebook and Google whose businesses rely on online ads.Apple … [Read more...] about Apple has a new way to crack down on ads tracking you in Safari
Apples report a problem
When my 4-year-old daughter told me she couldn't get into bed without her "phone," I knew it was time to rethink my own phone habits.Of course, she doesn't have a real phone. It's a plastic pink phone that came in a purple purse, with fake lipstick, a compact and fake car keys. It's a toy designed for imaginative play while she role plays being mommy. And since my daughter, Margot, has Down syndrome, which comes with some developmental and language delays, seeing her use such a toy appropriately felt like a small victory. That is, until I realized what she was role playing was me being totally obsessed with my phone. Is this really how she sees me? I doubt I'm alone in this scenario. Heck, I'm probably hitting that average of checking my phone 47 times a day, according to gadget reseller site Bank My Cell. That's 17,155 times a year. Throw in a job that compels me to constantly be on Slack and Gmail -- even while in the parking lot of my kids' preschool -- and a tendency to indulge in … [Read more...] about Apple throws a lifeline to a parent drowning in digital screen time
Mike Glenn thought something was wrong with his Fitbit. The 34-year-old was camping in Wyoming in May when he started having trouble breathing. He felt fine overall, but his left shoulder began to ache and he broke out in a sweat. "It's probably just a chest cold," Glenn thought. But his Fitbit Ionic seemed to be going crazy. His heart rate was 40 -- about half its normal rate. "That can't be right," Glenn thought. He took off the smartwatch, cleaned it and put it back on his wrist. It still flashed 40. Glenn's wife, a nurse, pressed her head against his chest and listened. She told him they needed to get to a hospital. Immediately. Glenn was having a heart attack. His right coronary artery was completely blocked, and his central artery was 80 percent blocked. He would later learn that as a diabetic, nerve damage associated with the condition had dulled his senses, which is why he hadn't felt a common symptom of heart attacks: chest pain."If I didn't have my Fitbit on, I don't know if … [Read more...] about Fitbit, Apple Watch could bring new era of health monitoring
When Apple announced the iPhone X last September, it painted itself into a corner. With two "8s" (the iPhone 8 and iPhone 8 Plus) and a "ten", the iPhone 9 was passed over, and a whole new Roman numbering system was on the table. Now, with three rumored new 2018 iPhones on deck for its big September 12 unveiling -- said to be three different screen sizes, but all using the iPhone X-style Face ID -- how will Apple designate and delineate the trio of models?Here are some possibilities.Go for the 'S'Last year, Apple broke its own iPhone/iPhone S cycle, where iPhones in every even year sees a major upgrade -- often accompanied by a physical redesign -- while odd years get internal updates with the suffix "S." The iPhone 8 and 8 Plus "should" have been the iPhone 7S and 7S Plus, but Apple jumped a whole number. And with its radical redesign, the iPhone X -- pronounced "iPhone Ten" -- leaped two more numbers up the scale, leapfrogging 9 altogether.Rumor has it that … [Read more...] about iPhone XS: Ten S, Excess or Xtra Small? Welcome to iPhone’s 2018 naming problem
At CES 2018, Samsung wowed the crowds with a wall sized TV, using a technology called "MicroLED." This wasn't the first time we've heard about the tech. Both Sony and Samsung demoed a similar technology the year before for movie theaters and other huge-screen commercial uses. Sony even dropped hints about it as early as 2014.But "The Wall" is different. At 146 inches, it's absolutely gigantic. But even more significantly, it's actually going to ship this year. Although the price is still a mystery, The Wall will go on sale this August, making MicroLED the first brand-new display technology to be commercialized in more than a decade. The last was OLED, which debuted on the Sony XEL-1 in 2008 and now dominates the picture quality race. Now playing: Watch this: Samsung's huge 146-inch TV is called The Wall 1:14 MicroLED can also power tiny screens. Apple currently uses OLED displays for the iPhone X and Apple Watch, but it's reportedly developing its own in-house MicroLED … [Read more...] about MicroLED is the first new screen tech in a decade. Can it beat OLED?