“New watch alert: Hublot.” The timepiece maker made famous by rapper and Tidal owner Jay Z in a shout-out on his track “Otis,” is releasing a smartwatch powered by Google’s Wear OS. It’s called Big Bang Referee 2018 FIFA World Cup Russia. Cute name. Call me when Hov puts one on. Hublot announced the smartwatch during the 2018 Baselworld watch and jewelry industry trade show. The Big Bang, available in May, runs Google’s smartwatch-centric Wear OS (formerly Android Wear) and will cost around $5,200, according to Bloomberg. Advertisement That’s chump change compared to the $33,900 Shawn Carter by Hublot Classic Fusion, a watch designed by the 48-year-old entrepreneur and produced by Hublot (there’s a $17,900 black ceramic option if you ain’t got yellow gold money). But at least the Big Bang is digital, and there’s some Kevlar somewhere inside all that titanium. Hublot is only making 2,018 Big Bang watches, so … [Read more...] about I’ll Get Excited About Hublot’s New Smartwatch When Jay Z Actually Wears It