Apple's new user privacy initiatives may be coming at the cost of its targeted ad business. According to a report from The Information, Apple's new anti web-tracking tools that prevent companies from tracking users as they travel to different sites have been 'stunningly effective.' As a result, throughout the past two years, the cost of ads on Safari have fallen by 60 percent according to The Information, while ads on Google Chrome - which notoriously tracks users' every movement - have risen slightly. Apple's ad business has taken a hit since the introduction of anti web-tracking tools that prevent companies from constantly monitoring users as they travel from site to site (Stock photo) The drop in price can be attributed to less ability to granularly target ads to specific demographics and at specific times - an increasingly popular business model since the rise in availability of consumer data. As reported by The Information, while 79 percent of Google Chrome users let the … [Read more...] about Revealed: Apple’s efforts to increase user privacy by stopping websites from tracking users has severely hurt online ad businesses with costs for reaching Safari users dropping by more than 60 percent in two years
Introduction to data science
"I have a wounded foreigner on my balcony! Help me!" The caller to the Lithuanian emergency number sounded hysterical and complained of smoke coming out of the neighboring flat. When police and ambulances arrived, they found an injured man and a dead body inside. Another man with knife wounds was indeed on an adjacent balcony. The flat on the third floor of a nine-story Soviet-era residential building in the city of Kaunas, Lithuania's second largest, was on fire. The police soon apprehended the suspect — a Ukrainian construction worker. After a party with other Ukrainians, a quarrel over money had erupted, ending in bloodshed and arson — a clumsy attempt to conceal the killing. In this country where murders are rare, the crime focused the public's attention on the recent phenomenon of guest workers — and the future of Lithuania and its identity. Read more: How Germany became a country of immigrants Lithuania's population was 3.7 million when the country broke … [Read more...] about Lithuania recruits guest workers, leaves identity crisis for later
The story of technology in the 2010s is the story of gadgets going from the corners of our lives to everywhere all the time. The tools to create and consume culture are omnipresent now, offering us incredible new capabilities but also demanding that we care for them more than any consumer products in history. We mind their temperamental batteries, we twist in space to improve their wireless signals, we ask them to listen to us — but not too much. Gadgets in the 2010s were shaped first by the furious race to win the smartphone wars and then a furious race to create new kinds of hardware once it was clear that Apple, Google, and Samsung would dominate phones. And that hardware was tied to software and services like never before — every light bulb the endpoint of a cloud service, every speaker imbued with the voice of the data center’s soul. USB-C was inflicted upon an unsuspecting public; our headphone jacks were taken away. My favorite thing about gadgets is that they … [Read more...] about The Verge’s gadgets of the decade
We shouldn’t be asking Facebook to fix the problem. We should be fixing Facebook. It’s our collective misfortune that this perhaps silliest-in-history supercorporation – a tossed-off hookup site turned international cat-video vault turned Orwellian surveillance megavillain – has dragged us all to the very cliff edge of modern technological capitalism. We’ve reached a moment in history where many companies are more powerful than even major industrialized nations, and in some cases have essentially replaced governments as de facto regulators and overseers. But some of those companies suck just a little too badly at the governing part, leaving us staring into a paradox. The Russians call this situation a sobaka na sene, a dog on the hay. Asleep in the manger, the dog itself won’t eat the hay. But it won’t let you eat it either. We’ve got to get the dog off the hay. For much of the past year and a half, the Social Network has been everywhere … [Read more...] about Can We Be Saved From Facebook?