Omnicom Media Group agency OMD Worldwide tops the latest COMvergence global billings ranking report based on projected 2019 media agency and group billings. According to the agency, with a projected 2019 global billings of $19.6 billion, and a growth rate of +6.1%, OMD holds a $1.7 billion lead over its nearest competitor; and is dramatically outpacing the industry’s flat 0.6% growth rate. The report drops as OMD marks its ninth consecutive quarter of new business and retention growth, a performance that translates to $3.5 billion in new billings - 18% of its current total - added during the 2018-2019-time period, the most of any media agency. Florian Adamski, CEO, OMD Worldwide, said, “Having significantly expanded the depth of our offer and the breadth of our client roster in 2019, OMD enters the new year in an exceptionally strong position once the impact of all 2019 wins hits the ledger. As we embark on a new decade, we are more ready than ever to deliver better … [Read more...] about Global media agency OMD leads category, outpaces industry as it expands billings and market share
By Pranav KosuriSocial media has been a turning point for the marketing world. Overtime, brands have learnt that being social is important. It can help them acquire new customers, create communities of brand lovers and get useful insights and feedbacks. A brand’s availability 24x7 has become important and appreciative. Everyone wants to be the next Zomato on social media, always coming out with new puns and interesting campaigns, witty replies to comments and keeping their users engaged. But all is not well with being visible on social media 24*7. It has increased the aspect of being reviewed negatively online and with millions of consumers actively checking social media posts and comments, even a single negative comment can give their competitors an edge. Add to this what all social media marketing books preach- ignoring negative comments is the worst marketing strategy a brand could apply. In this light, compensating a customer for a negative comment so as to avoid further … [Read more...] about Dangers of rewarding negative social media behavior of consumers
Social media is rallying behind an alternative to Bob Geldof’s Band Aid 30, which champions advice and solidarity over scenes of desperation designed to tug at the heart and purse strings of the general public. Africa Stop Ebola was recorded before the release of Sir Bob’s third rehash of the charity single, and includes well-known African musicians such as Tiken Jah Fakoly from the Ivory Coast and Malian artists Amadou and Mariam, Salif Keita and Oumou Sangare. The #AfricaStopEbola hashtag is being used to share and discuss the alternative charity single, which has seen an increase in support since Band Aid 30 launched on Sunday. An African-focused blogger, A View from the Cave asked “what if #BandAid30 just threw its support behind #AfricaStopEbola”.The statement was backed up by Ugandan commentator TMS Ruge, who suggested that it should have been the first thing that they did. Twitter user @terez07 from Tanzania called BandAid30 “insufferable” and … [Read more...] about Social media rallies behind west African alternative to Band Aid 30
‘Last summer there was a moment when there were concerns that media studies might be deleted,” says David Buckingham, an expert on children and technology and professor at Loughborough University, who spent much of last year fighting for the subject’s future in English schools. The moment passed: new specifications for media and film studies qualifications were published last week. But will the updated content, combined with our media-saturated lives, swing more support behind media education for 14 to 18-year-olds, and reverse a decline that has seen numbers taking media GCSE fall from a high of almost 70,000 in 2008 to 50,000 in 2014, while the number of students training to be media teachers on the only specialist PGCE is just 13? Making qualifications harder has been the government’s goal under a process that has seen A-levels scrapped in anthropology and performing arts, along with GCSEs in law and catering. But media studies – the 10th most popular … [Read more...] about Media studies: why does the subject get such a bad press?
The rate of teenage pregnancy in England and Wales has halved in 16 years and currently stands at its lowest level since records began 50 years ago. Newly released figures from the Office for National Statistics show that 23 young women under the age of 18 out of every 1,000 became pregnant in 2014, compared with 47 out of 1,000 in 1998. The estimated number of teenage pregnancies fell from 24,306 in 2013 to 22,653 in 2014. So teenagers appear to be having less unprotected sex. But why? The impact of technology One theory put forward to explain the drop is that teenagers are spending more time in their bedrooms on social media and less time meeting up, getting drunk and doing things they may later come to regret. Prof David Paton, an economist at Nottingham University Business School, told the Telegraph: “It does potentially fit in terms of timing. People [appear to be] spending time at home – rather than sitting at bus stops with a bottle of vodka they are doing it … [Read more...] about Are teenagers having less sex – and is social media the reason why?
RAWALPINDI: The social media showered praise on Pakistani opener Abid Ali, on Sunday, after the player made history by becoming the only male cricketer to score a century on both Test and ODI debuts.Abid finished with 109 not out and Babar Azam was unbeaten on 102 as Pakistan scored 252-2 in reply to Sri Lanka’s first innings total of 308-6 declared.Abid's century is a breath of fresh air for millions of cricket fans around the globe, especially those from Pakistan who haven't witnessed an opening batsman perform consistently since the last decade or so.Needless to say, Abid's stellar knock earned praise on social media. Fans took to Twitter to hail the 32-year-old batsman for creating history. … [Read more...] about Social media praises Abid Ali over world record