Carmakers use famous singers and musicians to garner a bit more interest in their cars and reach new audiences. Some of these collaborations can seem a bit bizarre but there is usually some parallel between the musician, car and brand values that makes the two sing from the same hymn sheet (!). Cue colourful marketing spiel and superlatives. Try not to be too cynical. 1. Will.i.am and Lexus The two formed a ‘creative partnership’ around the release of the Lexus NX, which saw Will.i.am design a special edition of the premium mid-size SUV and star in a television ad to promote the car. And what did these two have in common? A spokesperson for Lexus Europe said: “His passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX ‘Striking Angles’ campaign.” The NX by Will.i.am featured a maelstrom of tech, including four 180° external cameras that could take panoramic … [Read more...] about 7 Celebrity Car Endorsements From Music Stars
Music feeling good
There’s a lot of music out there. To help you cut through all the noise, every week The A.V. Club is rounding up A-Sides, five recent releases we think are worth your time. You can listen to these and more on Spotify. Anderson Paak, “Anywhere” [Aftermath/12 Tone Music, November 16] Anderson Paak’s been ramping up toward his big Aftermath debut, Oxnard, for most of 2018, and the result is fun enough, if a little stage-managed and a lot lecherous. Its most appealing quality isn’t Paak, in fact, but a glitzy roster of guests, including the previously released Kendrick Lamar collaboration “Tints,” and new spots from Q-Tip, BJ The Chicago Kid, and Kadhja Bonet. “Anywhere” is far from the flashiest track on the record, but it feels like a glimpse into a breezier, more open-air effort that could’ve been, with a slinky beat that pulls a scene-stealing throwback performance out of Snoop Dogg, reminiscing on G-funk: “Three summers … [Read more...] about A-Sides: Anderson Paak, 10 years of Brainfeeder, and the rest of this week’s essential music
There’s a lot of music out there. To help you cut through all the noise, every week The A.V. Club is rounding up A-Sides, five recent releases we think are worth your time. Today we’re highlighting our favorite 2018 holiday releases. You can listen to these and more on Spotify. John Legend, “Silver Bells” [Columbia, October 26] The worst thing someone can do to a Christmas song—and this happens constantly and people always think they’re being so tasteful—is to take it and make it all slow and sad and nostalgic. Inversely, the absolute coolest thing someone can do to a Christmas song is to make it fucking slap, as John Legend does with “Silver Bells,” a typically plodding, string-laden carol, best crooned to by some guy standing in a park or something. Not so for John Legend, though, who kicks the fucker off with a big swell of strings before riding endless walking bass lines, funk drums, and seas of appreciative backing vocals, … [Read more...] about A-Sides: John Legend, RuPaul, and all of this Christmas’ red-hot musical chestnuts
Village People perform their smash hit "Y.M.C.A." in 2002 for the ABC television special "The DIsco Ball." Amanda Edwards/Redferns/Getty Images Music and business have been intertwined since about the first time some olde English peasant put out a hat, plucked a couple verses of "Greensleeves" on a makeshift lute and asked passersby to toss in a couple shillings if they liked what they heard. These days, however, it's getting more and more difficult to distinguish between music as art and music as commerce. Pop performers load product nods and other references into their tunes to paint a picture, create a persona and maybe even make a few bucks in branding deals along the way. For businesses, getting the nod from the right celebrity in the right place can mean monster sales. Beyonce might not have had an agreement with Red Lobster to give the seafood chain a shout-out in "Formation," but the reference resulted in a 33 percent upswing in activity at the chain's registers. Maybe … [Read more...] about How Does the YMCA Feel About the Village People Song ‘Y.M.C.A.’?
Marc Carlson pushes his daughter 14-month-old Rebecca in her bike as his wife Dr. Diana Carlson goes to work. Marc, a senior manager at Ernst & Young, took advantage of his company's paid parental leave when his daughter Rebecca was born. James Fassinger/For the Washington Post/Getty Images It's good to work at Facebook. On top of the average six-figure salary, the free gourmet food, the climbing walls and the music playroom, all Facebook employees — men and women — are now provided with four months of paid leave when baby arrives (by birth, adoption or surrogate). At Facebook, this is not just another Silicon Valley “perquisite” — a perk that's “required” to attract and keep top talent — it's embraced from the top down. To show his support for parental leave, Facebook CEO Mark Zuckerberg is leading by example, taking two months of paternity leave to spend bonding time with daughter Maxima, born last week. Facebook is one of … [Read more...] about Why More Companies Are Offering Paternity Leave — and Men Feel Freer to Take It