The advent of social media has done a world of good to the social sector considering its immense and innumerable benefits. It is amazing when social sector organizations get social media strategies and tactics right, and are able to engage successfully with their target audience. However, the case is not so for all NGOs, and so arises the need to guide NGOs in their social media strategies and tactics. The 2015 Global Web Index reveals that an average person has at least 5 social media accounts, and spends an average of 100 minutes daily browsing these platforms. Though a competitive landscape, social media presents a great opportunity for NGOs to tell their stories. So if you are looking to improve your social media presence this year, here are some things to keep in mindbefore you hit the post button. Know your goal: It is not just enough to post on social media, have a goal in mind and ensure your goals are SMART, that is;Specific, Measurable, Achievable, Realistic and Time Bound. … [Read more...] about A social media guide for NGOs
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When you take the right steps to promote your website through basic social media channels, you're tapping into a rather powerful force that can earn you links and tons of traffic. This practice is known in the online world more formally as social media marketing.The truth about social media marketing is that there simply isn't a better method for producing large numbers of hits without spending money - or at least a lot of it. It doesn't matter whether you sell products or services or just create content and enjoy some ad revenue, social media marking is a very viable method that will make a site flourish over time if it's used correctly.People that ignore the importance of social media marketing tend to come in three types - people who know nothing about the vehicle, people who don't know how to use it and those who think there is no value in its use. The benefits of viral marketing, however, can disprove the latter class of people rather quickly.The simple truth is that creating link … [Read more...] about Social Media Marketing – Why You Must Start Now
The fundamental reason why consumers build social bookmarking profiles is to create an identity to share information. After doing so, they are able to interact on social networking sites on a regular basis, and marketers can use this behavior to their advantage by:1. Monitoring their favorite brands 2. Reading about new products 3. Learning about competitor products 4. Identifying with other users 5. Seeing what friends and family find interesting 6. Finding out what the latest trends are 7. Identifying new products to purchaseIn order to create a profile on many of today's leading social bookmarking sites; a user simply creates a screen name, login information, and possibly uploads a picture. Depending on the theme of the site, the user will then go ahead and 'upload' the relevant information such as links or products to their profile pages. After that, they can become a part of a community.Community members and leaders rise to the top 'ranks' of the site based on a variety of … [Read more...] about Planning Social Media Into Your Website
In this article I want to go over the value to you of creating a social media marketing strategy for your business. This is very easy to do and can be a great way to develop relationships with potential customers, as well as a tremendous source of traffic for your Internet business.Social Media refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. The internet is perfect for this as the various ways you communicate online today have gone far beyond emailing or having a website.Doug Firebaugh is someone I remember from a few years back as being a tremendous MLM trainer and teacher. He wrote an article I saw in The American Chronicles titled "Social Media Marketing Success- Three Steps on How To Maximize Your Efforts" which was excellent! americanchronicle.com/articles/77603It did a very good job of encouraging anyone regardless of their skill level right now to get involved in social media! There is a small … [Read more...] about Do You Realize the Value of Creating a Social Media Marketing Strategy?
Adding social media to your bank marketing strategy can be a great way to differentiate your bank brand from the competition, simply because it can allow you to form better relationships with your community, online.The term "social media" may be one you've heard, but you're not exactly sure what it entails.The quick answer to that is, "Any online media that allows users to interact with one another (i.e. socialize)."Perhaps a better way to explain social media (also referred to as Web 2.0) is to outline some different types of of social media applications.Social networking - Facebook, Twitter, MySpace, LinkedIn, NingSocial networking sites allow users to add friends, send messages and share content. People on social networking sites group in communities of like-minded interest. IMPORTANT: Don't assume your audience isn't participating in social networking. The growth of Facebook for example is phenomenal. The rate at which it is growing with men and women in their 60's even is … [Read more...] about How Social Media Can Help Your Bank Marketing Strategy
You have a blog and post to it regularly. You Tweet several times a day on Twitter. You comment on Friends' pages on Facebook. You work your network on LinkedIn. Everyone is telling you social media marketing is the key to success. But it takes time. How do you know if it's worth the effort?Like any marketing strategy you use, you can't tell if it's working until you define what success is. This is the biggest mistake I see entrepreneurs making with their marketing. You must have clear, well-defined goals with social media marketing and any other marketing strategy you use. And no, saying "increased sales" is not a good enough goal. Like any goal, your marketing goals should be SMART: specific, measurable, attainable, realistic and timely. You also need to remember the Rule of Seven: your prospects need to see and hear your message seven (or more) times before they take action to buy. It takes time to for people to get to know, like and trust you enough to want to spend their … [Read more...] about Social Media Marketing – How to Measure Success