Tara Sinha, the first woman to start an advertising agency in India, passed away on December 11. She was 87. A doyen of the Indian advertising industry, she was a mentor to many of today’s leaders in the field. Sinha held an advertising diploma at the City of London College in London, which she completed in 1954. On graduating, she joined DJ Keymer, the Indian subsidiary of S H Benson, in Kolkata (then called Calcutta). When Benson’s Calcutta outfit shut shop a year later, Sinha and other staff members came together to create Clarion. She led the new agency as its director.In 1963, Sinha relocated to Mumbai (then called Bombay) to head Clarion’s office in the city. Over the next decade and a half, Sinha went on to work with Coca Cola in the US (the Atlanta office), but eventually came back to India to launch Tara Sinha Associates. The agency later entered an alliance with McCann Erickson to form Tara Sinha McCann Erickson, or TSME as it was popularly called and she … [Read more...] about First lady of Indian advertising Tara Sinha passes away
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I arrived at MillerCoors’s Chicago headquarters on a sultry summer day, the kind that makes you crave an icy beer. I was here to learn what lay behind Coors Light’s frosty themed advertising, and my PR handler ferried me along a well-organized tour of the marketing wing. advertisement advertisement I saw the “lab,” a windowed cell with aluminum bookshelves full of packages that employees brought in for inspiration: a sleek Sapporo can; a bright box of Tide; and more. I listened to boilerplate information from a Miller executive in the “Great Taste Room” (“Less Filling” is next door). But what I really hoped to find out was the question on the minds of the countless beer drinkers who’ve stared curiously at the Two-Stage Cold Activation bottles and cans that Coors released last year: How cold is super cold? “I can’t give you proprietary information,” a company rep stonewalled. MillerCoors did provide … [Read more...] about How Cold Is Coors Light’s Super Cold Beer?
The writer is a development anthropologist. He can be reached at [email protected] Locked into its latest geostrategic tussle with China, the US remains wary of China’s ambitious Belt and Road Initiative (BRI). Within this broader context, the growing Pakistani cooperation with China under the China-Pakistan Economic Corridor (CPEC) has also become a cause for increased consternation. Yet, CPEC need not be a zero-sum game. While CPEC was initially viewed by some US policymakers as an encouraging sign which could help stabilise Pakistan, the project’s growing scope and its centrality to the broader BRI has dampened such enthusiasm. Last year, the Secretary of State warned that the US would not allow the IMF to help Pakistan pay back CPEC loans. While the IMF did provide another bailout package to support Pakistan’s faltering economy, presumably assured that the country can put in place economic reforms to enable it to adequately service CPEC loans, the US … [Read more...] about CPEC and the US
The next time you eat a burrito, it might come wrapped up in a poem or a little philosophy from a Harvard professor. Starting today, Chipotle will be rolling out a new line of oddly literary packaging–bags and cups printed with new writing both from authors you might find in the New Yorker as well as comedians like Sarah Silverman. advertisement advertisement The project was the brainchild of author Jonathan Safran Foer, who happened to eat lunch in a Chipotle restaurant one day by himself, and started wishing he had something to read. He knew people at the company–who’d reached out after Foer wrote Eating Animals, a book about factory farming–and decided to suggest his idea: What if Chipotle’s packaging was more like a book or a magazine? “That’s how it started–it wasn’t actually our idea,” says Mark Crumpacker, the company’s chief marketing officer. “It was really because Jonathan was bored one day at … [Read more...] about Chipotle’s New Packaging Might Be The Most Interesting Thing You Read Today
Jonathan Safran Foer doesn’t have a smartphone, which is why the author found himself bored in line at Chipotle one day. In similar situations, most of us instantly whip out our smartphones to scroll through Twitter feeds and Instagram selfies. People don’t get bored anymore, they scroll. advertisement advertisement But for folks like Foer who don’t own a phone, downtime may still beget boredom, which may beget an idea. “I bet a shitload of people go into your restaurants every day, and I bet some of them have very similar experiences, and even if they didn;t have that negative experience, they could have a positive experience if they had access to some kind of interesting text,” Foer told Chipotle CEO Steve Ells. The text in question, Foer decided, should be his original stories printed on Chipotle cups and bags. Ells loved the idea, so starting today, prose from Foer, Toni Morrison, Malcolm Gladwell, Sarah Silverman, George Saunders, and others … [Read more...] about Literary Giants Seek New Readers Via Chipotle Cups
I love the scene in Jean-Luc Godard’s Bande à Part where the stars dance the Madison inside a Paris cafe. I love its ramshackle energy and insouciant charm; its handclaps and its finger-clicks and the way that Godard keeps cutting the music, like a demented DJ, to tell us what each character is thinking at that precise moment. Godard was brilliant at creating such mischief. He liked lifting the bonnet to expose a film’s engine. He showed us the fictions and frictions behind the action on screen. Back in the day, Anna Karina was Godard’s inspiration: his private passion and his public play-thing (and sometimes vice-versa). The pair married in 1961, divorced in 1965 and made eight films together, from Le Petit Soldat through to Made in USA. These roles would prove to be the making of her – although she, by the same token, was the making of them. Whatever Godard required, Karina provided. She could be headstrong and wayward, gorgeous and broken. She was the … [Read more...] about Anna Karina on love, cinema and being Jean-Luc Godard’s muse: ‘I didn’t want to be alive any more’