The wireless carriers have spent millions of dollars and years for preparing for one day. Which makes sense when that single day is the 2019 Super Bowl. The carriers have installed hundreds of new antennas and small cells (think mini cellular towers) in and around the Mercedes-Benz Stadium in Atlanta to increase the capacity of the network for the more than 1 million fans expected to come to town to root on either the New England Patriots or Los Angeles Rams for the Feb. 3 game.While the football fans won't be staying, much of the upgrades are permanent and will be used in 5G network upgrades. 5G is the next generation of wireless that promises faster speeds and quicker network response times for new services like streaming VR and self-driving cars. Because 5G builds on all these 4G foundational technologies, carriers will be able to reuse this gear when it's time to light up the next generation of wireless simply by upgrading the software."We want to deliver a great network … [Read more...] about Super Bowl 2019: Are the wireless networks up to snuff?
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After being offered the chance of a lifetime to perform in front of 100 million viewers, some of the music industry’s biggest stars, including Cardi B, Andre 3000, and Usher, have reportedly responded to offers to perform at halftime of Super Bowl by telling the National Football League: “Nah, bruh. I’m good.” The NFL reportedly tapped the alabaster quintuplet, Maroon 5, to play the halftime show in this year’s big game, set for February 3 in Atlanta’s Mercedes Benz Stadium. That’s right. The brilliant minds at NFL headquarters asked the whitest group since the Oak Ridge Boys to headline the biggest event in the city whose music scene is this generation’s version of Motown. When the Super Bowl was in Minnesota, no one petitioned for the Ying Yang Twins to headline the halftime performance. We were cool with Justin Timberlake performing his “Man in the Woods” bullshit. But Maroon 5? In Atlanta? According to Variety, Maroon … [Read more...] about Black Artists Are Rejecting Offers to Perform for Super Bowl Halftime Show
Football Image Gallery The Vince Lombardi Trophy is awarded to the winners of the Super Bowl. See more football pictures. Al Messerschmidt/NFL Each year, millions of football fans celebrate it, family and friends gather around the television to watch it and advertisers flock to it as if it were the holy grail of consumerism. Super Bowl Sunday is not just an ordinary day in America; it's a de facto national holiday. What's the big deal, anyway? The Super Bowl is the popular name for the championship game of the National Football League (NFL). It's annually the most-watched single-day sporting event in the world, and in 2016 was broadcast to more than 170 countries and garnered an average of 112 million viewers [sources: Stevenson, Price, Kissell]. The game's intrigue is partially due to the finality of its outcome: Unlike other professional sports leagues that decide their champion in a series of games, the NFL decides its champion with only one. This winner-takes-all … [Read more...] about How the Super Bowl Works
Pepsi's Super Bowl 50 commercial starring Janelle Monae celebrates the brand's heritage in music. A study showed a soft drink ad during the Super Bowl contributed to a bump in profits for the company as long as no competing brands advertised. Rachel Murray / Getty Images/PepsiCo The Super Bowl is literally the “Super Bowl” of advertising. Last year's Super Bowl broadcast drew a record-breaking TV audience of 114.4 million viewers. There is no other U.S. televised event that even comes close to the drawing power of the big game, making it the ultimate platform for advertisers to pitch their pickup trucks, beer and misogynist Web hosting services. Exactly how much is it worth to them? $5 million. That's the going rate for a single 30-second commercial during Sunday's Super Bowl 50 (yes, they ditched the Roman numerals) broadcast on CBS. But $5 million is only the tip of the iceberg. Most Super Bowl advertisers drain their budgets on CGI talking animals and big-name … [Read more...] about Are Super Bowl Ads Really Worth $30 Million?
New England Patriots fans erupt just as their team wins the Big Game, while watching at a sports bar in Santa Monica, California, Feb. 1, 2015. Bob Berg/Getty Images Super Bowl season is in full swing, which means it's time to get inundated with ads for everything from big screen TVs to pizza places promoting deals related to America's biggest sporting event. But there's one important phrase missing from those ads and you probably didn't even notice. That phrase is "Super Bowl." That's because unauthorized commercial use of the phrase is a surefire way to end up receiving a cease and desist letter (a formal request to stop using the phrase) — or possibly even a straight-up lawsuit from the NFL. "This is a normal thing for big companies to do," says Paul Anderson, director of Marquette University's National Sports Law Institute. "The Super Bowl is just such a huge issue and a huge event that it garners a lot of attention." The Super Bowl is a registered trademark of the … [Read more...] about Why Do Ads Say ‘the Big Game’ Instead of ‘the Super Bowl’?