Tata Motors has launched India’s one-of-a-kind ‘Priority Test Drives’ for its Harrier SUV. The company has partnered with Orix India — a leader in innovative leasing and transport solutions, to provide potential customers with the convenience of test driving the Harrier SUV.
The Tata Harrier test drive initiative can be booked online, as per the convenience of the customers. Those bookings the test drives can do so in a location and time of their choice. This service is currently offered in just Mumbai and Delhi-NCR, before being expanded to further cities in the country.
To book the priority test drives, potential customers can visit the Harrier website and fill a brief form. This includes their personal details along with their choice of date, time and location. Once the form is submitted, they will receive a callback from Tata Motors to help them schedule the test drive.
S N Barman, Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors stated:
“There are many customers with busy schedules who wish for test drives at a time and place convenient to them. In order to align with our progressively digital customers, we are elated to partner with Orix to let customers schedule a test drive from the comfort of their home with just a few clicks.”
He further added, “This will give customers the freedom to select a test drive at a time and location of their choice. We are hopeful that this industry-first online test drive booking will act as a small step towards helping ease out the buying procedure for Harrier customers by providing them with a superlative experience.”
Sandeep Gambhir, MD and CEO of ORIX India, added,
“We are very excited to work with Tata Motors on this new initiative. We hope this partnership will help in providing the customers with a fabulous experience of a fantastic product.”
“Through a perfect combination of technology, innovation and human touch, we hope that this association of two leading and well-respected brands will provide a satisfying customer experience at his doorstep and help customers make a well-informed choice about the harrier and also suggest newer ways and means to own the product of their choice.”
“This is probably just the beginning of a great partnership, where both Tata Motors and ORIX will work towards more of such innovative customer-centric initiatives in the near future and help provide a differentiating experience to the customer.”
The Tata Harrier was launched in India earlier this year. After a good initial response for the SUV in the Indian market, sales have slumped over the past couple of months; owing to the auto industry slowdown. The new initiative from Tata Motors and Orix should allow improving sales, by reaching out to more potential customers through test drives.
Tata Motors even introduced the ‘Dark Edition’ of the Harrier SUV recently. The Tata Harrier Dark Edition comes with a host of blacked-out features, along with a new black paint scheme — here are all the details.
Thoughts On The Tata Harrier Priority Test Drives In Partnership With Orix India
Tata Motors hopes to reach out to more potential customers through the priority test drives. The industry-first initiative should see more customers experiencing the flagship SUV offering from the brand, allowing it to rival the newer competitors in the segment.
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