Folks, it's once again Black History Month—a month that tends to sneak up on me since I've been on staff at The Root, where every day is steeped in black past, present and future. But as February 1st approached, so did the uncomfortable feeling that I haven't been doing my best for the culture; specifically, the culture I otherwise do my best to champion every day.
True Confession: Though I write about black-owned beauty products almost daily, and experiment with the latest offerings on the regular (mostly in-store, or in sample form),
Why? Mainly out of laziness—you know, you find what works and just stick with it, whether out of fear, lack of time, or lack of energy (you've been there, I know). And
And for those of you who think I must be swimming in swag, that's unfortunately a half-truth. As a beauty editor, I
That's not a complaint. Black-owned startups rarely benefit from the kind of generational wealth, loans or seed funding their white counterparts sometimes garner. And historically, they have a harder time making it onto the shelves of big box retailers—which is why we celebrate each time it does.
But while celebration—especially on a public platform—is great, so is financial support. With that in mind, this month, on behalf of the Glow Up, I am embarking on a black beauty only challenge, meaning that for the entire month of February, I will be using only black-owned or black-helmed brands for my skin, face, hair and nails. And with the rare exception of the swag items we've been sent or might receive during the month (which I'll disclose here—bring 'em on, beauty entrepreneurs!), we'll be trying to purchase these items, to be as objective as possible.
That's right: Wash Day? Black-owned beauty. Ash patrol? Black-owned beauty. Night out? Black-owned beauty. Mani-pedi? Black-owned beauty.
I'm thinking of it as a welcome blackout on my tried-and-true yet tired assortment of products (that is, all except the black-owned ones). And as anyone who's ever gone on a fast knows, removing temptation is key. In this case, the timing couldn't be better, since I'm moving at the end of this month. What better place to start packing than my vanity?
And while I won't be posting every day, I will be keeping you up-to-date on what I buy, where I buy it, how it works/wears, and whether it becomes a long-
C'mon… if you can go vegan with Beyoncé , you can blackout your beauty routine with me. And while I can't offer you lifetime tickets to, well, anything I'm currently doing, I can promise that you'll be doing it for the culture.
The Glow Up tip: H
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The Blackout: It's Black History Month and I'm Blacking Out My Beauty Routine have 653 words, post on www.theroot.com at February 1, 2019. This is cached page on Konitono.Blog. If you want remove this page, please contact us.