When Kanye West was named one of Time magazine’s 100 most influential people in 2010, Elon Musk, who wrote the blurb about the rapper-producer-designer, noted that he “fought for his place in the cultural pantheon with a purpose.” Of all his varied talents, arguably West’s most useful one has been his ability to command attention whenever he saw fit. West has always been his own biggest advocate, and after years of telling us how he important he is, he induced many to fall in line with the sentiment. This is a man who has been considered one of the greatest artists of the 21st century, hailed as the most influential man in style history, praised as a game changer in media, and cited by his contemporaries as one who helped shaped their own art. When an artist achieves an almost deity-like presence in culture, they don’t have to resort to publicity stunts to command our attention – they’ll have it no matter what they do. Therein lies the flawed reading Kanye West’s touting of right-wing commentators like the black but Black Lives Matter–bashing Candace Owens or his declaration of “love” for Donald Trump as mere exercises in attention-whoring. So when… Read full this story
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